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Atlantic & Stax a video about Atlantic Stax

Atlantic Records (1947) - formed by Ahmet Ertegun (son of Turkish Ambassador to the US) and Herb Abramson

1953 - added producer Jerry Wexler, beginning the crossover phenomenon of the mid-50s

Ahmet Ertegun, Miriam Abramson, & Jerry Wexler

end of the 50s - Atlantic had moved from being a small indie with moderate R&B success to a very successful independent in the Pop market

1960s - Wexler steered Atlantic in the direction of soul music, resulting in even greater success

Wexler's decision to take Pickett south to record in Memphis (Stax Records) and Alabama (Muscle Shoals) was fortuitous

Stax Records = "Soulsville, USA" (vs. Motown as "Hitsville, USA")

Some of Wexler's artists of the 60s:

Solomon Burke
Wilson Pickett
Solomon Burke
Wilson Pickett
   
Percy Sledge
Wilson Pickett, Esther Phillips, & Percy Sledge
Percy Sledge
Wilson Pickett, Esther Phillips, & Percy Sledge

 

Listen to examples of Atlantic/Stax

Other beneficiaries of the Atlantic-Stax partnership

Otis Redding

videos of performance at the Monterey Pop Festival in 1967

Sittin' on the Dock of the Bay (#1, 1968)

Otis Redding with the MGs Otis Redding in 1963

Sam Moore & Dave Prater

Soul Man (#2, 1967)

Isaac Hayes

sometimes called the "Father of Disco"

Theme from "Shaft" (#1, 1971)

Later Musicians influenced by Atlantic/Stax

Ertegun with Cream during Disraeli Gears sessions
Ertegun & Mick Jagger
Ertegun with Cream
Ertegun & Mick Jagger

 

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