[ Previous | Table of Contents | Next ]

Fragmentation of the Market

Observe Table 5-1 (p. 64 in textbook): the seven top-selling records of 1961 ... remarkable variety

Charts from 1960-63 fail to suggest any dominant trend ... period of transition

Four Conflicting Trends in the transition to the 60s

• Vestiges of the 50s
• Emerging folk-music scene
• Surfing music
• Dance craze

[ Previous | Table of Contents | Next ]